Will Young's new single from ECHOES is...

Will Young's already fourth single off his latest album Echoes is his uptempo romantic song I just want a lover and the video for it sees Will working in a supermarket and ending finding love and dancing in the parking with a different caddie than those he's used to moving into the right places...
As always, his video is strange and visually remarkable : you cannot forget it after seeing it : there is a lot of inventivity even if there are not lots of other people involved in front of the camera. It is all the more noticeable to see this promotional single gets a video budget because, aside the launch single Jealousy who's a #5 placing in the UK charts last summer, the following singles from this album (certified Gold) did a lot worse : #83 for Come on in December 2011 and #72 for Losing myself in March 2012. Fact is digital releases may seem pointless for fan buyers when they already have the album but there were good remixes for both singles and even a bonus track (Believe) included on the second one, so it should have charted better...
This 4th single will be released on the 25th of June so I don't expect it to set the charts on fire even if it is a really strong song and a good choice, but a good set of remixes and maybe another new unreleased song could do the trick, maybe ?